Last Friday, (RED)/(PRODUCT) RED launched in the U.S. In case you missed the announcement or Bono and Oprah’s shopping spree,
“(RED) was created by Bono and Bobby Shriver, Chairman of DATA to raise awareness and money for The Global Fund by teaming up with the world’s most iconic brands to produce (PRODUCT)RED branded products. A percentage of each (PRODUCT)RED product sold is given to The Global Fund. The money helps women and children affected by HIV/AIDS in Africa.
What’s the meaning of the parentheses or brackets? Well, we call them “the embrace.” Each company that becomes (RED) places its logo in this embrace and is then elevated to the power of red. Thus the name – (PRODUCT)RED.
You, the consumer, can take your purchase to the power of (RED) simply by upgrading your choice. Thus the proposition: (YOU)RED. Be embraced, take your own fine self to the power of (RED). What better way to become a good-looking samaritan?!” 
There has been debate whether (RED) is a good idea or simply another way for corporations to sell more products, as seen on Read/WriteWeb and MetaFilter blogs. I can understand why some people are cynical about (RED) and large brands perpetuating consumerism.
For better or worse, we do live in a consumer-centric culture driven by large brands. As a complete gearhead, I am guilty of contributing to the consumerism issue. However, when I do buy products, I am conscience of purchasing from stores and brands that are socially or environmentally responsible, for example, REI, Patagonia, and 1% for the Planet.
Getting back to (RED), I think it’s a great awareness building campaign for the AIDS epidemic and poverty issues in Africa. Consumers are going to buy products in our society. If (RED) can capitalize on our consumer-centric culture and divert money to The Global Fund, I say more power to (RED), Bono and Bobby Shriver. I would rather see $10 go to The Global Fund from a purchase of an iPod Nano (PRODUCT) RED, then no money and no awareness raised from a purchase of a normal iPod Nano.
If you want to Shop (RED), the current (PRODUCT) RED partners are:
To learn more about (RED) and Bono’s One Campaign, I recommend reading Bono’s note. Also, the (BLOG) RED is a good way to stay abreast of (RED) news. I have been to Tanzania and have seen first hand the extreme poverty, lack of educational services and lack of infrastructure. So personally, (RED) is a very important cause, which I plan on supporting, as well as donating directly to The Global Fund.
With the launch of Sprenzy.com, we would like to introduce the Sprenzy Shopping Blog. The shopping blog is where you will find product advice, online shopping tips, cool products, new gear/toys or anything we think would be interesting to avid online shoppers.
Occasionally, we’ll provide tips for using Sprenzy.com or new features that we launched. But the majority of the time we’ll keep you up to date on the latest and greatest products and shopping trends.
To learn more about the online shopping gurus posting on this blog, visit our gurus page.
If you have any feedback on the site, the shopping blog or want advice on a particular product, send us note via Feedback or just leave a comment.
Ok, let’s get our shopping sprenzy on!
